Long rambling paragraphs of text can often be bland and boring even if the subject matter is interesting, but a well done image or curiosity arousing photograph can often inspire a person to learn more about the services you offer. Pictures are a language that almost everyone can easily interpret.
It pays to think inside the box
Consider this for a minute. What was the best response you ever had to an advertising campaign? Was it 15%… 30%… or maybe even as high as 50%? Did you ever discover why you got such a great response? And were you ever able to duplicate that fantastic return?