The average small business in the U.S. spends less than two cents out of every advertising dollar on direct mail and even less on postcards.

It’s amazing because dollar for dollar, nothing returns as much to your business as direct mail and nothing packs a bigger punch for its size than a postcard.

Highly visible, postcards stand out and most people find them almost irresistible.

There’s no envelope to open, so your message is seen instantly and because it’s right in the open, a postcard’s headline grabs attention and gets a response instead of being shelved or tossed out with the other mail.

Postcards are simple to write, easy to print and affordable to mail (if you take full advantage of the ever-changing postal codes).

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