What is the key component in any mailing?

It’s the list.

A successful mailing begins with an accurate list. If you get the target wrong, nothing else matters because your message will fall on deaf ears. A good list is one that is geographically or demographically targeted to reach people who are interested in what you have to offer.

Mak Marketing will geographically target your prospects by zip code and carrier route. We also target by demographics such as age, income, gender, home ownership, lifestyle, purchasing habits and other selects.

The more up-to-date and accurate your mailing list is the more chance your effort has of success. After all, the fewer undeliverable pieces you have, the less money you waste on printing and postage. That’s why we have partnered with specialized list service companies whose only job is to compile lists and keep them up to date.