Do you have a corporate identity?

Simply put, a corporate identity is a symbol. It could be a color scheme, an image or some words, which characterize and define a company and make it easily recognizable. Generally, this amounts to things that are visible such as a logo, uniforms and advertising. But it also extends to things not visible such as a company’s internal values.

The idea behind a corporate identity is to gain recognition. When you see the color scheme, the words or the logo you make an immediate association to the company.

What makes an identity effective?

1. Recognizeable
    It should be unique to set you apart from other companies.

2. Legible. 
    It must be clear and it must work in black and white as well as color.

3. Simple.
    Keep it simple. Complicated images are difficult to understand and the message is lost.

Do you have a logo, a slogan, an image or a brand name for the service you offer? How does it match up? Is it memorable? Is it simple? Does it express the kind of image you are trying to portray to your prospects and customers?

These are business considerations you should have.

A simple identity that is carefully thought through, developed and then used on a consistent basis will effectively take your marketing strategy to a higher level.

Let the professional staff at Mak Marketing assist in the development of a company logo as well as the necessary communication devices such as letterhead, business cards, folders, inserts, brochures, envelopes, etc.

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