For a drycleaner, the term “demographics” relates directly to the amount of dry cleaning business that exists within a fixed market. Among other things, demographics will show how many homes are in any postal carrier route including the income levels of the residents, the average family size and average home values.

Knowing the demographics of an area will help to determine if and where to set up a new business. For example, you wouldn’t want to hang your shingle in an area that shows a low population density or where residents have little or no use of your service.

Furthermore, demographic data can be used to calculate potential retail sales as well as current market share.

Mak Marketing assists cleaners both in site selection and sales analysis.

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